Jamie Brennan is a Melbourne-based full-stack developer with 16 years of commercial experience across agencies, startups, platforms, and product teams. He is the founder and lead developer of func.digital, and currently Lead Developer at Point Hacks, Australia's leading travel rewards and points platform.
Originally from Ireland, Jamie has worked across Belfast, Sydney, and Melbourne, building high-performance web applications and digital experiences from bespoke CMS platforms to modern JavaScript at scale.
He writes about websites, automation, AI workflows, lead generation, and digital operations for small and medium businesses. His areas of focus include clean code, well-crafted interfaces, accessibility, performance, and technical SEO.
Everything published on func.digital follows our editorial policy.
Articles
Shopping agents that research, compare and buy on a customer's behalf are now live in Australia. When the customer never sees a results page, the businesses an agent can actually read are the only ones in the running.
The US has lifted its export ban on Anthropic's frontier AI models, with Australian access returning from 1 July. Before you switch everything back on, use the restart to fix what the outage exposed.
The 2026 Victorian budget backs SMEs with a new Small Business Activation Fund and a $14 million AI package. A grant only pays off if it fixes the system underneath, not if it buys one more tool nobody uses.
Australians are starting to ask ChatGPT and Gemini for a good local plumber or accountant instead of scrolling Google. Here is what a Melbourne small business can actually do to be the name the AI gives back.
Anthropic just put Claude inside Slack as a shared team assistant. The interesting part for a small business is not the chatbot, it is where AI is finally showing up: inside the work you already do.
New Indeed data shows AI hasn't dented Australian hiring the way the headlines promised. For a small business that reframes the question: not who does AI replace, but which tasks should it take off your people.
The City of Melbourne has expanded its Business Growth and Impact Grants into four streams. For businesses ready to scale, the highest-leverage place to put the money is the least glamorous one: the digital systems and automation that stop growth turning into admin chaos.
Australian SME AI adoption nearly doubled to 69% in eighteen months, and nearly four in five users now report productivity gains. The thing holding the last third back is confidence, not capability.
A 2026 report found 84.8% of Australian businesses show up in Google, but only 12.3% appear in AI search. That gap is where high-intent leads are quietly walking out a door owners cannot see.
A US national-security directive just cut Australian businesses off from Anthropic's frontier models. The lesson is not about one vendor — it is about how much of your operation runs on a switch someone else controls.
Slow pages are not just annoying. They quietly cost enquiries, search visibility, and ad budget. Here is what the numbers say and what a Melbourne service business can do about it.
43% of Australian SMEs report using AI, but only 12% say it has genuinely transformed their business. The gap is not adoption — it is workflow change.
Using ChatGPT is not an AI strategy. Here are three automations a Melbourne service business can ship this quarter by embedding AI in its CRM and operations.
Digital agencies in Melbourne are moving beyond traditional website delivery as AI changes discovery, content, and customer expectations.
Speed is not just a technical metric. It shapes trust, search visibility, conversion, and how easy the site is to maintain.
A practical v1 website should make the business clear, publish useful content, and stay easy to maintain.
Let's talk
